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May 7 – 20, 2023
Dr. Michele Woodhouse
Flagler College Students
Fly to Madrid, Spain this afternoon. This is an overnight flight.
After we get settled into our hotel we head out to get acquainted with Spain’s cosmopolitan capital city with the help of a local guide.
Today we drive to Seville stopping along the way for lunch in a traditional Spanish hillside village. Students will get to talk to locals about how they market their local businesses and how these “out of the way” towns use marketing to attract foreign visitors. Students will have the chance to explore the town and write about the differences between marketing businesses in remote places compare to marketing in Madrid.
Today students will look at how Seville uses tourism to market to clients from abroad. Students will begin the day meeting with a local guide company who will give a lecture on how COVID affected the tour industry and how Seville has rebounded.
Students will uncover the beauty of Seville, the historic Andalusian capital, on a guided sightseeing tour.
In the evening we will head out to the famed restaurant PETRA. Here, students will get to try traditional dishes and a welcome dinner.
Today after breakfast we head off to Granada making several stops as you travel towards Granada. Natural settings are an important part of Spanish life and many agricultural businesses thrive throughout the regions we will be traveling. Competition is tough especially among the many wineries and olive businesses and students will have an opportunity to talk to people directly involved in these industries to see how unique marketing ideas help them get ahead.
Continue to Granada and, after checking into our hotel head out on a night tour and dinner of the city.
Take a guided tour of the UNESCO-recognized Alhambra, the Moorish sultans’ last stronghold in Spain.
In the evening students get to head out for a free evening in Granada or add an excursion.
Travel to Tarifa to board your ferry to Tangier, Morocco. Once in Tangier we settle into our hotel and then head out to get acquainted with the city. A traditional dinner awaits us.
Begin your day with a guided tour of Tangier, a city celebrated by Western writers like Paul Bowles and William Burroughs.
Then, stop in Chaouen, a hilltop town famous for its blue-painted buildings. Admire panoramic views of the city, then stroll through the streets to soak in Chaouen’s unique character.
Continue to Fes and sit down for a traditional dinner.
Take a guided tour of Fes, the spiritual and cultural center of Moroccan life. Students will get a true sense of how Moroccan’s market product to both locals and foreign travelers as they tour this bustling cultural hub.
Sit down for a dinner this evening with locals who will tell us how health and wellness programs and adventure travel is reshaping the desert landsape.
As you make your way to Casablanca, stop to tour Morocco’s capital city of Rabat.
Continue to Casablanca and sit down for an included dinner at a local restaurant this evening.
Discover the highlights of seaside Casablanca, a city with a modern-day legend that was established by Old Hollywood, with a local guide.
Then it’s on to travel to Marrakech and spend a free evening in the city.
Moroccan Evening & Sunset Camel Ride
Spend a free morning in Marrakech or add an excursion.
Then, get a feel for the history of the city on this afternoon’s guided tour.
Today we get to something special! Our partner organization will be taking us to sand dunes of Erg Chegaga to learn all about tourism in the desert! What an amazing way to wrap up this once in a lifetime journey.
Today we start the long journey home, but the memories will last a lifetime.
Payment can be made in full or following the payment schedule below. Tuition for FlagSHIP programs is provided by the college, students will not be charged for tuition. More details including how payments can be made can be found here.
Includes $75 study abroad administrative fee added upon course registration
Due: June 1, 2022
Due: October 1, 2022
Due: March 1, 2023